Raising the profile of immunization in Africa

Launched in 2021 as part of the fight against COVID 19, the Stay Safe campaign aimed to encourage communities to protect themselves from coronavirus by getting vaccinated.

The campaign’s objectives:

• Raise the profile of immunization in Africa and ensure equitable access to vaccines.
• Unite multiple sectors in pan-African response to the Covid-19 pandemic.
• Create a mass media, digital communications and advocacy campaign using influential figures to deliver key preventative messages.

Immunization is the most cost-effective health intervention known to mankind. When countries can successfully provide vaccines to their children, they are already making an immense difference to the health of their citizens. Yet, globally, 1 in 5 children are still without access to even the most basic vaccines. A successful immunization program can contribute to stronger overall health by providing a structural foundation for national health systems.

Together with our partners, we have contributed to increase immunization coverage levels in Africa by:

• Raising the profile of immunization on policymakers’ agenda.
• Strengthening coalitions in support of immunization.
• Increasing demand from communities of quality immunization service.